My Story

Firefighting To Freedom

For more than a decade, I was a full-time firefighter. I was highly driven, ambitious and full of energy, and I’ve never been someone who does things by halves.

I loved my career, but deep down I knew there was more for me. I channelled my energy into health, fitness and running, and alongside firefighting I built four successful part-time businesses.

For the first time, I discovered how much I genuinely loved business and creating something of my own. But I was too scared to give up the security of my career and pursue it full-time.

While some of my energy found healthy outlets, some showed up as anxiety, particularly socially, and unhealthy habits around alcohol and food.

At the time, I didn’t understand why. I just knew I had all this drive and energy, but nowhere to fully channel it.

I had no idea how much that was about to change.

Everything changed when I finally reached breaking point.

After years of trying to hold everything together, financial struggles eventually led to a mental breakdown. It was one of the hardest periods of my life, but it also forced me to stop and look at everything I had been avoiding.

I made the decision to quit alcohol with the support of a recovery programme, and following my breakdown, I received a late diagnosis of ADHD and Autism Spectrum Disorder. Suddenly, so much of my life started to make sense.

But the biggest transformation was what happened next.

I began doing the deepest personal development work I had ever done. I started understanding myself, rebuilding my confidence and learning to believe in myself again.

Little by little, I stopped seeing everything that made me different as something to fix and started seeing it as part of what made me powerful.

The woman who had once doubted herself, struggled with anxiety and felt like she was constantly battling herself began to disappear.

In her place was a woman with confidence, self-worth and a belief that maybe she really could create the life and business she wanted after all.

Over the past seven years in life and business, I’ve had the privilege of helping hundreds of people transform their mindset, confidence, self-belief, self-worth, relationship with alcohol, skin and so much more.

After becoming a life coach, I initially focused on helping people with ADHD and Autism Spectrum Disorder. But I quickly realised something important: being a great coach and knowing how to build a successful coaching business are two very different things.

So I became obsessed with learning the other side of the business. I’ve invested over £40,000 in coaching programmes, masterminds and memberships, immersing myself in business, sales and marketing, with many of the leading coaches and entrepreneurs in the world. I focused heavily on automated funnels and understanding the journey a customer takes from discovering you to becoming a client and beyond.

Along the way, I became a #1 bestselling published author, created my own Yes - Obsessed With Success system and developed The Aligned Business Blueprint.

Today, I feel incredibly proud and grateful to bring everything I’ve learned together to help new, aspiring and established entrepreneurs build a life and business that feels as good on the inside as it looks on the outside.

Because I’ve learned that success isn’t just about what you achieve.

It’s about who you become along the way and whether you actually love the life you’ve created.

Let's work together

Begin your journey towards a happier and more fulfilling life by taking the first step today.